It's been a pleasure working with you, as you always bring great energy to meetings and your work.

Sarah Kenny, investor relations EA, DCC plc

The Rough Guides gave me my start as a writer. I went on to work as a journalist for The Guardian, Condé Nast and the BBC. 

My clients now include businesses, membership organisations, publishers and branded content agencies.

I work alongside corporate clients as a brand marketing creative partner.

This may involve writing thought-leadership articles based on interviews with people in your C-suite or on the frontline. Working with designers on storytelling decks. Or creating newsletters, playbooks or other products to achieve the outcome you want.

The content I create goes beyond the obvious and speaks directly with readers. 

But don't go just by what I say. Here's what people I've worked for think:

I just wanted to pass on the incredibly positive feedback that we had from the client following the last assignment you completed. They were delighted with the quality of work. Many thanks.

Adrian Meredith, client director, Investis Digital

I highly recommend Celia Woolfrey as a freelance writer/editor. She delivers to brief but always adds depth and panache to each piece. She is excellent at first person interviews, always persuading interviewees to give that little bit extra. Celia applies scrupulous, journalistic flair to all of her writing and is never short of ideas or solutions when plans change at the last minute. I'd hire her again in a heartbeat.

Marie O'Riordan, editor-in-chief, John Brown Media

Excellent article. Thank you for helping to share the story of Growth Hub on the IMI website.

Roy Twite, chief executive, IMI plc

You have infinite patience with all the unknowns in Glanbia, embrace jumps in subject matter from article to article without any problems, and have been brilliant at reaching out to my colleagues and gaining their trust in interviews. I really appreciate all the work you’ve done.

Lisa Brett, content strategy manager, corporate affairs, Glanbia plc

Celia, this is copy awesomeness. I love | LOVE the way you reworked the angle and copy.

Rene Staebe, senior manager public affairs and communication, JTI

Who I've written for

The Guardian, Condé Nast, the BBC, Rough Guides, John Brown Media, Sunday Times Travel, UNISON, Immediate Media, Ink Global and the River Group, among others. Corporate clients include DCC plc, IMI plc, Glanbia plc, St James's Place, Coutts, Pearson and IDX [Investis Digital].

Writing and editing services:

  • Strategy
  • Copywriting
  • Planning and commissioning
  • Team leadership
  • Production management
  • Investor relations
  • Tone of voice
  • Briefing creatives to make visual assets: video, moving infographics, cartography, illustration, messaging decks, carousels and more.
  • Sourcing and interviewing case studies
  • Omnichannel content options:
    • Web copy
    • Social media posts
    • Features
    • Playbooks
    • Thought leadership pieces
    • Newsletters
    • Reports… and much more