DCC • 16th October 2024

"We're building a demand creation machine"

I interviewed Michael Hughes for an article showcasing him in his new role as CEO of DCC healthcare business HBI and worked with our agency's film and animation team on topics to cover in a short film to go with the article.

Glanbia • 23rd October 2025

Why creatine works and how Glanbia is leading the way

I chose a Q&A format for this article, basing questions for sports nutritionist Dr Crionna Tobin on those frequently asked in search and likely to be showcased in AI-generated overviews.

DCC • 13th October 2025

AI at DCC: why we're finding our best innovators beyond the data lab

In a careers piece aimed at new graduates Aodhán Burnell, Group AI programme lead, talks about how DCC uses machine learning to enhance operations and the job opportunities this creates.

DCC • 26th August 2025

Our friends electric: powering Ireland's favourite attractions with renewable energy

John Rooney, managing director of Flogas Ireland, tells me how the company gets in front of potential customers and offers more kinds of power than its name might suggest. (Kudos to the client for appreciating my musical references in headlines.)

DCC • 26th August 2025

"I'll regret it if I don't take this opportunity"

DCC wanted a staff story for the company's 'Grow your career' section. I discussed a more personally angled story than usual with the client and we agreed to try it out. The resulting piece is based on a conversation with Reena Mistry, who relocated from the Midlands to the US to take on the role of Sales and Marketing Director at DCC Propane.

Glanbia • 20th August 2025

Using insights to decode consumer nutritional needs

“We’ve taken a step back and looked at nutrition holistically,” says Rory McDonnell, Vice President, Insight and Analytics at Glanbia. This thought-leadership article tells how Glanbia's bespoke, award-winning research into what consumers are looking for helps keep the business robust and makes it a go-to source for intelligence when retailers want to better understand the functional foods category.

Glanbia • 6th May 2025

How brands can win on flavour

'Functional' foods still have to taste good, or no one will buy them. For an article aimed at Glanbia's contract clients, I spoke with two flavour experts and learned what a creative world they work in – with one flavour collection based on what nectar a flower on another planet would produce, and the honey a bee might make from it.

DCC • 20th February 2025

How corporate power purchase agreements can help decarbonise your business

An explainer of what corporate power purchase agreements (CPPAs) are and how they work. It covers how they can help even smaller businesses transition to a fully traceable, green energy supply. Also goes into how CPPAs can enable investment in new, renewable energy-generating capacity.

Glanbia • 3rd December 2024

Our secret ingredient: insight

This article based on an interview with director of content and insights Niki Kennedy was part of a series showing how Glanbia Nutritional's advanced analysis of data leads to actionable thought leadership for increased revenue and growth.

DCC • 17th July 2024

Something to chew on: the incredible growth in nutritional gummies

A light-touch take on what goes in to making gummies. This piece aimed at potential contract customers explains why DCC Health & Beauty Solutions is supplier of choice for gummy brands and explores what kind of gummy products are doing well in the market.

Glanbia • 10th December 2024

Insights: Separating the signal from the noise

Data's all very well, but you have to see it in context and take a balanced view, says Rory McDonnell, Vice President, Insight and Analytics at Glanbia. He tells how the firm's 360-degree insights strategy helps it stay ahead in the ever-expanding nutrition category and deliver meaningful innovation.

DCC • 25th June 2024

You've got the power

DCC Energy launched energy solutions brand Wewise in January 2024. Managing Director, Europe of Wewise, Diane Abrahams, tells me how the energy world is changing, and how her business supports customers in their move away from buying electrons and towards generating their own.

DCC • 20th May 2024

30 years of DCC – doing what the world needs

Metrics showed that this article I wrote, based on an interview with Donal Murphy, chief executive of DCC, was accessed frequently by investors wanting the inside track on the company's business strategy. As a writer, having access to the CEO of a company for a 30-40 minute interview is a great opportunity for learnings that can feed into further content down the line.

DCC • 4th April 2024

Five biofuels myths debunked

I suggested a myth-buster format, which got the client into No.1 position in Google search on the subject. Accuracy was really important with this one. A lot of fact-checking went on both on my side and the client's side. This helped promote a close, collaborative relationship at the start of our agency's retainer.

DCC on social media • 15th May 2024

Video: Cleaner Energy in Your Power

DCC Energy had a lot to celebrate about its end-of-year results. They asked for a short video (sub 60 seconds) that their CEO could post on LinkedIn. I took the brief from their CEO and, in turn, briefed the IDX Film & Animation team. Great engagement on social media for this post and video. Tap on the image and scroll down to watch.

Glanbia • 17th October 2023

Proud to help people focus on health and wellness

Glanbia's website has some great content but, at the time, not much about the people who make it all happen. We suggested a series of staff stories to bring their work to life. This one with consumer insights expert Erika Thrun was a pleasure to write.

Glanbia • 5th September 2023

Healthy snacking: a breakthrough crunchy protein crisp

Consumers love breakfast cereals and tortilla chips but they don’t always love the carbs that come with them. This is why Glanbia's developed such expertise in turning protein into crunchable snacks. Product strategic manager Eleanor Miller talks me through how flavour designers work alongside Glanbia's customers in the lab to develop some incredible products.

IMI plc • 24th October 2022

Growth Hub: a new way of innovating

Are lean start-ups the best at disrupting the status quo? IMI reckons not, and has a dynamic, commercially focused method of tackling industry's real, hair-on-fire problems in a way that customers are prepared to pay for. After writing this piece I briefed an infographic that shares Growth Hub's nine top tips for success.

LinkedIn • 15th May 2024

LinkedIn post: renewable diesel

I worked with a graphic designer on this timeline carousel to show how DCC is helping more and more commercial customers switch from fossil-based diesel to the biofuel known as HVO. We used it on LinkedIn to boost an article I wrote on the same subject for DCC's website.

DCC • 15th May 2024

HVO ROLLOUT GATHERS PACE

Waste oil gets a second life as biofuel and helps energy users move away from fossil fuels with ease. Orla Stevens of Certa Ireland and Claus Geisler Madsen of DCC Energi Denmark tell more. Article for the DCC website.